BLOG FEATURE
What role does a blog play in an online shop?
A blog adds significant value to an online shop by providing additional information that builds trust and credibility. By offering helpful content, such as product or company details, tips, or industry insights, it helps customers make informed decisions and feel more confident about their purchases. This encourages buying actions.
What are the advantages of a blog for an online store?
With a blog for an online store, the topics are primarily geared towards your products. You can create product-related posts in which you describe a product in more detail, as well as posts that focus on solving problems with your products. Blog posts are suitable for guiding readers, supporting them in their purchasing decisions and motivating them.
Reuse blog posts?
Online store blogging content can also be distributed via other marketing channels such as social media. If your post resonates with readers, it is likely to be shared. This will increase awareness of your online store.
A look behind the scenes
Many customers want to find out more about the motivation of the “people behind the brand”. With a store blog, you can present yourself in a personal way, for example by giving an insight into the production process or your sustainability strategy. This strengthens customer loyalty.
